This first edition with a rich program opened this Thursday, March 17, and will run until Monday.
With the Spring Fair, which opened yesterday, the exhibition center is inaugurating a new concept that combines commercial stands and entertainment. In addition to exhibition and retail space (home, fashion, wellness, tourism, etc.), there are sports events, fitness classes, concerts, culinary demonstrations, catering areas (see program opposite). That you can easily spend a few hours or even a good part of the day on the spot, with family or friends. A formula that professionals see positively.
“Establish relationships with clients”
“It’s a very good idea, it will attract people who don’t necessarily have a project. “says the commercial director of the Tryba carpentry workshop, in a space dedicated to housing. Renovation, energy, kitchens, garden planning: at this spring fair, the home world takes pride of place. This sector, which has benefited from the effect of isolation during the health crisis. “Remote work has helped people think about improving home comfort”, continues the representative of the brand of doors and windows. Once again, current events are putting housing professionals at the forefront: “Rising electricity tariffs require a fight against heat filters.”
Nieto, a company specializing in tents and pool covers as well as saddlery, is also fascinated by this multi-faceted fair. “This will allow more mixing at the public level, to diversify the clientele”, notes Virginie Nieto. This three-generation family business in Fabregue strives to remain true to the fairs. “It lets people know we’re still here.”
Snack for gourmets at the Craftsmen Square
A showcase that also benefits the Frontignan La Talmelière bakery that makes you want to drink bread, pastries and pastries in the Place de l’Artisanat, the space of the fair held by the Chamber of Commerce. La Talmelière was awarded the Hérault gourmet competition for its apple and lime fragrance. “Being present at this fair allows us to attract Montpellier customers by selling locally and also encouraging them to come to our bakery.”emphasizes Alice Benak at the booth.
Place de l’Artisanat is an opportunity for a pleasant gastronomic holiday. Foie gras, macaroons, hibiscus flower fizzy drink can be found at the stands of these region’s artisans, among others. Another pleasure from a massage in the wellness center. At her stand, Rachel Emilien invites you to discover her relaxation know-how.
The Spring Fair is also dedicated to innovation. Eight local companies present their products or services here: natural dog treats, an eco-responsible tourism platform, a clothing exchange shop for women and children, etc. These professionals compete for the Gustave Prize (a reference to Gustave Eiffel, who participated in the World exhibition of 1889), created by the network of fairs in France.
Finally, peddlers and their products that make everyday life easier are also in the spotlight thanks to a special competition. On Saturday, the jury will determine the best participant of the fair, who will win a booth at the International Fair in Montpellier from 7 to 12 October.
Sports events, Ricoune concert…
Throughout the fair, the Regional Olympic and Sports Committee of Occitania offers many sports initiatives at facilities set up by leagues and federations.
The program includes, among other things: a game opening with the Rugby League of Occitania, a demonstration and introduction to skateboarding with the association “Urban Cultures Without Borders”, an introduction to table tennis on large and small tables, an introduction to golf on an inflatable driving range. Also an animation of laser target shooting with the sports federation of the national police.
Also discover the Olympic flame exhibition. In terms of music, there will be a Ricoune concert tonight at 20:30, preceded by mixes by Montpellier DJ Olivier Daroc. On Saturday evening, a Creole company will arrive to set the mood for the spring fair. Opportunity to attend concerts during dinner in one of the four restaurants of the fair. For booking, see the website of the fair (see opposite), section “concerts”. Sunday, during the day, the recruitment of emerging artists and the selection stage of The Voice and The Voice Kids.