FC Barcelona and Spotify sign a strategic long-term sports and entertainment deal

in football club barcelona as well as Spotifythe world’s most popular audio streaming subscription service have reached an agreement whereby the Swedish company will become the club’s main partner and official audio streaming partner. Spotify will appear on the front of men’s and women’s first team jerseys starting in 2022/23 for four seasons. Spotify will also sponsor training shirts for both teams from the 2022/23 season for three seasons.

Through this alliance, the two organizations will work together to create new opportunities to make knitwear a space that can pay tribute to various artists from around the world. In addition, as part of the cooperation, the Swedish company will become a “nominal partner” of the stadium, which will be renamed Spotify Camp Nou. In this sense, the sponsorship aims to create a new platform to help artists interact with the global community of music fans. football club barcelona.


Agreement approved and signed by the Board of Directors football club barcelona, is subject to approval by an extraordinary meeting of the company’s participants, which will be held on April 3 in the format of a videoconference. The club will soon provide organizational details coinciding with the publication of its appeal.

A strategic agreement through which Spotify will become the main sponsor of the club from the 2022/23 season, includes a long-term cooperation on the “ownership” of the stadium, which will begin in July 2022 and will last during the ambitious renovation of the Camp Nou in Spain, in part of Espay Barca. This project will transform the facilities and surroundings of the stadium into a new world-class entertainment center open to the people of Barcelona.

A unique association and space for artists

Agreement between Barça and Spotify is the first of its kind for the club and includes the bridging of the worlds of music and football, as well as providing a global stage for players and artists at Spotify Camp Nou. This creates new opportunities to interact with fans around the world. Peace. The collaboration also includes the display of the name of the title sponsor on both the men’s and women’s jerseys, as part of both organizations’ commitment to promoting and supporting talent and diversity for both current and future generations.

Furthermore, football club barcelona as well as Spotify will work on using the stadium’s media and audiovisual spaces to showcase and enhance the work of various artists and connect with Barça’s global audience through television. When the reconstruction of the stadium will be completed according to the project Espay Barka, Spotify will be present at facilities that will be important for the future of the Club.

Cooperation with Spotify is also part of the Club’s strategic goal of actively seeking out partners who share the values ​​and philosophies that define its brand and at the same time enable it to maintain its status as a global reference both on and off the pitch, in an increasingly competitive environment.

Statements by Joan Laporta, President of FC Barcelona

“We are very proud to be able to announce such a groundbreaking alliance with a world renowned organization like Spotify. This alliance will allow us to further bring the Club closer to its supporters and make them feel even more integral to the Barça family through a unique experience that will allow us to combine entertainment and football while reaching more people around the world.

It is also an alliance with which we continue to move forward in this new era that we have begun and which once again demonstrates the pioneering nature and continuous improvement that characterize Barça and which have made it a unique club.”

Statement by Alex Norstrom, Commercial Director of Freemium, Spotify

“We are excited about the idea of ​​partnering with football club barcelona unite the worlds of music and football. From July, our collaboration will provide a global stage for artists, creators, players and fans at the new Spotify Camp Nou. We have always used our marketing investments to raise awareness among content creators and artists, and this partnership will take that approach to the next level. We are happy to create new opportunities for communication with fans football club barcelona all over the world.

Mission Spotify is to unleash human creativity, help artists make a living from their art, and connect with their fans. We believe this partnership will create many opportunities to fulfill this mission in unique, creative and unexpected ways.”

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