According to Jared Leto, cinemas would not exist without Marvel. The actor, currently promoting the film Morbius, spoke about the future of cinema. The application is, however, a qualifying one, as far as France is concerned.
Coming soon to Morbius (in theaters March 30), Marvel’s new feature film for which he’s been garnering many interviews around the world, Jared Leto has expressed concern about the future of cinemas. “If it wasn’t for the Marvel movies, I’m not sure cinemas would still exist.“: an interview with an American magazine diversity, the actor made comments that could make people react. “I don’t think there is room for everyone“, he added, and “this is starting to break my heart a bit“.
Who also played the Joker in DC Comics’ Suicide Squad shares his gratitude for superhero films because they are “save cinema“.and add”It’s a privilege to be one of the few films that support cinema.Remember that Jared Leto was also recently featured in a commercial for Ridley Scott’s Gucci House. He was also in the credits of A Matter of Details, a direct-to-video-on-demand release in France in March 2021. In this interview, the actor also highlights the importance of going to movies when he was young:”I know how important it was as a child… to escape to the movies. This cultural experience was very rich and impressive. I saw movies in the cinema that changed my life“, he continues.
This statement, seen and fatalistic, however, must be stipulated in particular with regard to the French market. So, as Julien Marcel, General Manager of AlloCiné/The Boxoffice Company, and author of Hollywood Year Zero notes, “there is a phenomenon of marvelization, in other words, the concentration of an increasing share of attendance on an increasingly limited number of titles, on a certain category of films, namely superheroes. We can observe this phenomenon almost everywhere, but at different levels. It is at its peak in the United States and to a lesser extent in France.“.
Indeed, the pandemic has accelerated a pre-existing trend, namely the overwhelming share of superhero films in the global market, leaving very little room for any other type of cinema. Recent global hits confirm this: Spider-Man: No Way Home, Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage, and Black Widow. At the US box office, five Marvel films took the top six spots of the 2021 annual rankings, while films like Steven Spielberg’s West Side Story, Ridley Scott’s The Last Duel or Guillermo del Toro’s Nightmare Alley had a hard time meeting audiences. especially in the United States.
“As always, the crisis accelerates and intensifies trends. But this is not new. The difference between the French structure and the American structure remains particularly relevant.” continues Julien Marcel. “It’s a fact: the film industry in the US, like in France, cannot do without blockbusters. This is an industry that needs big locomotives to pull the entire sector. There is no doubt that without these films, some cinemas would have been closed. Without the Hollywood studios, there would be no film industry as we know it..”
From there to see the sector under threat due to the lack of superheroes, blockbusters and more. tent films (a film supporting the film studio’s financial performance)? “We must be careful not to have catastrophic reasoning about rooms.” concludes Julien Marcel.An issue of concern today is the ripple effect of one film over all the others. It will take several blockbusters to get the whole machine up and running again. Finally, the awareness of our American colleagues leads us to say that there is something virtuous in the French model and that they are probably looking at it with new eyes today.“.
The virtuous French model worn by the famous “cultural exclusion“, which was made possible, in particular, thanks to the TSA (* the tax on entrance to cinema halls is paid in favor of the National Center for Cinema and the Moving Image): “Distributors are rightly concerned about the low demand for so-called “average” films, but in spite of everything, the success of a big film in theaters affects the entire sector and contributes to its economy.“.
Morbius will be released in France on March 30: