ECONOMY – 2021, the year of record attractiveness of France

The 2021 international investment report released this week shows France’s all-time attractiveness.

In this panorama, Tunisia claims to be the leading investor on the African continent in terms of the number of projects completed (17 projects and 163 jobs created in three years). The importance of technology projects is shown by the dynamism of innovation in Tunisia and the formation of a mutually beneficial dynamic of joint development between France and Tunisia.

In 2021, 1,607 foreign investment projects were identified in France, which is 32% more than in 2020. These projects have created or retained 45,008 jobs, up 30% from 2020. The level reached is historical; France has never been as attractive as it is in 2021. On average, 31 investment decisions were registered every week in France last year.

These projects come from around sixty countries, but 2021 marked a significant increase in the attractiveness of France for European investors, based on two of the three projects. Germany has emerged as the leading investor country in France with almost 300 projects, ahead of the US (247 projects), which remains in first place in terms of jobs (10,118 jobs vs. 8,063 in Germany). The UK completes the podium with 151 projects identified (4,202 jobs).

Decisions about new locations are made in the majority (51% of projects), which is a sign of investor confidence in the business environment and economic outlook in France. Extensions – a sign of renewed confidence from foreign companies that have already invested in France – account for 44% of projects and nearly half of jobs.

The reindustrialization of France has become a reality. In 2021, 460 industrial projects of foreign origin were identified in France, up 49%, a record high. These projects have created or saved more than 15,000 jobs in France.

International investment projects benefit the entire territory. The economic attractiveness of France is expressed both within large regional cities and in more modest agglomerations, since 43% of investments in 2021 will be located in agglomerations with a population of less than 200,000 people.

Tunisia in the top 20 partner countries

In this 2021 report, Tunisia (15th) ranks 1st in Africa for the number of projects implemented in France (17 projects creating 163 jobs in three years); Morocco ranks 17th and 1st in Africa in terms of the number of jobs created (259 jobs created by 15 projects).

Michel Bauza, director of the North Africa zone, and Stéphane Lecoq, director of investment activities of Business France in Africa, who visited Tunisia this week, clarify that projects of Tunisian origin are mainly in the field of technology; this reflects the dynamism of innovation in Tunisia and real bilateral “co-development” relationships, such as startup Evey Technologies, which opened its international subsidiary in Lyon.

The three main regions where projects of Tunisian origin are located are the South Provence-Alpes-Côte d’Azur region (6 projects creating 55 jobs in three years), the Paris-Ile de France region (4 projects creating 40 jobs ). over three years) and the Auvergne-Rhone-Alpes region (3 projects generating 43 jobs over three years).

Business France Tunisia supported 65% of these projects with its dedicated investment teams.

Mr. Lecoq emphasized the excellence of the entrepreneurial structure in Tunisia and the quality of the relationships with his teams. In this regard, he warmly thanked Ms. Zohra Sadok, who is joining the Business France headquarters in Paris on a new mission, and introduced Mr. Walid Baltaji, who will succeed him and support the Tunisian project leaders.

About business France

Business France is the national agency dedicated to the internationalization of the French economy. He is responsible for the international development of companies and their exports, as well as the search for and reception of foreign investments in France.

It contributes to the attractiveness and economic image of France, its companies and its territories. It manages and develops VIE (International Business Volunteering). Business France has 1,500 employees based in France and 56 countries. It relies on a network of partners.

For more information: website – twitter/linkedin: @businessfrance

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