Game Pass: Microsoft flirts with developers at GDC 2022

business news Game Pass: Microsoft flirts with developers at GDC 2022

On the occasion of GDC 2022, Microsoft released a series of videos to urge developers around the world to choose tools, platforms and services owned by the Redmond-based firm. If the Cloud occupies an important place in the American giant’s argument, the representatives of the brand mark the Game Pass again. This year, Xbox teams want to prove to creators that there’s always a good reason to release a game on Game Pass. supporting figures.

All excuses are good to offer your game on Game Pass

By way of introduction, Joyce Lins, Director of Content Planning for Game Pass, remember thisToday it is difficult for a developer to find his audience. For the simple and good reason that the public no longer knows where to turn! Shoppers have more choice than ever in how they spend their free time, whether it’s on a game console or another device. According to data provided by Microsoft, US households subscribe to an average of 9 services they use on 25 connected devices and spend $273 per month on those subscriptions. “We will need a subscription soon to manage our subscriptionsthe director laughs in the face of these figures. Joyce Lins takes the opportunity to confirm that in the world of video games, 10,000 new games are released every year on Steam, so even if someone decides to play a video game rather than watch Netflix, they now have to find the game they are interested in among the tens of thousands in stock. . This is where Game Pass comes in, a service that will allow you to reach more people, create new fans and, above all, make more money. creators.

Game Pass is a powerful discovery mechanism as we help your game stand out from our services and channels. We also help you reach new audiences. Game Pass creates new fans and, in some cases, brings back old ones. Ultimately, we help you attract the most active players on our platform. Game Pass will help you get additional financial benefits by combining business models and connecting with an audience that is ready to invest in their gaming experience. Joyce Lins, Director of Content Planning (Game Pass)

The message to developers is clear, Game Pass can be useful in many scenarios maximize the reach of new software, rekindle interest in a game that is already off to a good start, make more money through microtransactions, or introduce new customers to a new franchise.

Game Pass: Discovery Engine

Game Pass: Microsoft flirts with developers at GDC 2022

To finally convince the developers that the Game Pass philosophy is working, Eugene Kim, Senior Content Planning Manager, comes up with a plethora of numbers. Within 90 days of joining Game Pass, members can play 40% more games and approximately 30% more genres. On average, a game from the back catalog that is included in Game Pass gets an increase in the number of players more than 8 times, AAA games that already have a good installed base are seeing a significant increase of 60%, while in some indies games from the catalog are played almost 30 times.

As for the release of new games”the first day” in Game Pass, Microsoft research shows that 3.5 times more subscribers play games from established publishers (first 30 days average), compared to 15 times more players for creations ID@Xbox (average over the first 90 days). Over the past two years, the Redmond-based firm has partnered with third-party creators to launch over 100 different games on Game Pass. According to Eugene Kim, apps coming with Game Pass have 3.5 times as many players as apps launched on Steam (during the first 30 days). Data that seems to be in line with Microsoft’s vision to make its service “detection engine“.

To finish with the numbers, a game announced on Game Pass generates 3x more conversations on social media, Game Pass subscribers are 4x more likely to stream on Twitch, they spend 50% more than regular usersand after-sales monetization is multiplied by 2.8 when a user joins Game Pass.

Game Pass: Microsoft flirts with developers at GDC 2022

Beneficial for gamers and developers…just like other models

Game Pass: Microsoft flirts with developers at GDC 2022

IN another video published on the occasion of GDC 2022, Phil Spencer (Xbox General Manager) and Sarah Bond (Xbox Creator Experience Lead) continue to evangelize with developers. “Subscriptions give more gamers the chance to experience the game and also provide more flexibility for developers as they bring their games to more gamers. This means they can take risksSarah Bond says She adds: “we have our subscriptions, Sony has announced theirs, and I think other platforms will do the same. Because it is really beneficial for developers and players.“. However, Microsoft reminds that distributing a game through Game Pass is one of the distribution models among others. “I’m incredibly proud of the role that Game Pass has been able to play not only in our own games, but also in indie games. But I also want to be clear that for us at Xbox, there is no single business model that has to win.Phil Spencer points out. Unlike other entertainment industries such as music or video where there are multiple viable models, video games have multiple successful distribution systems.. “I deeply believe that one of our strengths in the video game industry is the diversity of business models and the strength of those models.explains the big Xbox boss.

Developers often ask me, “If I don’t participate in Game Pass, will I no longer be able to play on Xbox?” This is absolutely false. We are interested in the retail sale of games, the purchase of games, because this is an important part of our profit. And that’s what we put resources into so that our developers can do a good job of it. It’s really about the diversity of business models. Phil Spencer, CEO of Xbox

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