Automaker BMW is armed for years to come. Sustainable innovation presented tonight during a major streaming show, not to mention entertainment!
What innovations are in development at BMW? Meet them at #VisionaryDreams, the big streaming event, a varied 90-minute program from the Group Brand Research Center in Dielsdorf (ZH). Viewers will not be disappointed in many ways: the show, hosted by Melanie Freymond and Annina Kampell, offers informative debates, presents interesting news, and also offers an extensive entertainment program.
A central theme of #VisionaryDreams interviews and reports is sustainability. Because BMW’s goal is clear: the carmaker from Munich, Germany wants to become the most sustainable manufacturer of luxury individual mobility. To achieve this, the company has imposed a strict roadmap on itself: for example, BMW wants to increase sales of purely electric models by more than 50% per year on average by 2025, and by 2030 at least half of global sales are expected. be fully electric vehicles. The BMW Group brands MINI and Rolls Royce are going even further: their fleets will be fully electrified in about eight years.
As Paul de Courtois, Chairman and CEO of BMW, explains in an interview, one of BMW’s key commitments is the goal of the Paris Climate Agreement to limit global warming to no more than 1.5 degrees Celsius. As part of the United Nations Race to Zero initiative, the company aims to achieve carbon neutrality across its entire value chain by 2050.
BMW made from 100% recycled material
In this context, the key word is closure. In this way, BMW wants to show how to continue developing products despite increasingly limited planetary resources. The circular design is based on the reuse of the vehicle when not in use. Then it will serve as raw material for the creation of new products.
The BMW i Vision Circular, presented during the event by Kai Langer, Head of BMW i Design, embodies this project. This forward-thinking vehicle is designed using circular economy principles throughout its design, development and production, and is made from 100% recycled materials. This innovative vehicle gives a glimpse of what sustainable and luxury-focused individual mobility in an urban environment could look like in 2040.
Luca Henny and Pegasus-Noah during the BMW Treasure Hunt
But #VisionaryDreams not only provides a lot of information, but also entertains. Luca Hanni (27) and Noah Veragut (34) drive eco-friendly. Two pop stars meet their teams at the wheel of a BMW iX. The very first all-electric all-wheel drive SUV in the BMW range has a very long range of 600 kilometers and is therefore the ideal vehicle for treasure hunts all over Switzerland. Once this fun competition is over, the musicians come together to perform a live medley in worldwide exclusivity and streaming. The MINI Challenge in Lucerne is also part of the entertainment program.
BMW motorcycle fans can also find their #VisionaryDreams account. It presents the project “Launched Kilometer” – an action-packed drag racing race that took place in September last year in St. Moritz.
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