The “Comptoir de campagne” brand, already present in several departments of Auvergne-Rhone-Alpes, is now settling in Côte d’Or and opening its first store in Gevrey-Chambertin this Wednesday, March 30th. His philosophy? Restore trade in the countryside by encouraging short circuits. But “Comptoir de campagne” is not only a shop, but also a multifunctional and friendly place. Interview with the president of this young hunt from Lyon, Virginie Hills.
Satellite counter, what is it?
Comptoir de campagne is a social and solidarity economic company that aims to bring business back to rural areas.
This is the 14th store you open in France and the first in Côte d’Or. What will we find in this store?
In the rustic stall, as in Gevrey, you will find local products on short circuit, fruits and vegetables, meats, dairy products, cheeses of course. And then sweet and savory foods such as pasta, rice, everything you need to shop daily and eat healthy while contributing to the local economy. You’ll also find local services and a small “bistro” space to grab a bite to eat, drink, meet up with neighbors, or take part in an event or small event.
So it’s more than a store, it’s also a friendly place?
Exactly. In fact, we have three goals. This means providing local services in the heart of rural areas where they are sometimes in short supply. It also promotes the development of local and handicraft production and, finally, the development of social ties.
Why would Gevrey-Chambertin open this store?
We had a request from Mayor Christophe Lusan. It often starts like this. We’ve come to see how things are going in this commune. There it is one of the largest communes in which it is based. And then there was Vival and the couple who ran it wanted to change activities and so we thought it would be interesting to settle in the heart of Gevrey-Chambertin with this counter-concept in an area that is also highly rural, heavily oriented for agriculture. rather viticulture. We thought it was like us, and so we are opening this Wednesday, March 30, the first Côte d’Or counter.
You have formed a partnership with the Bona Wine School regarding wines. What is this partnership?
Certainly. When we establish ourselves in a territory, we work with the entire local ecosystem, producers and local players. We have a man who works in the territory of Burgundy and Maconnay, who really got to know the wine school and selected their wines to refer to. And we want to promote learning and play a game with them. They really liked our concept. So it’s a great partnership. Soon we will have new discoveries in Côte d’Or, in other villages that already have slopes. This usually happens after a few months in Korgoluane and Solon-la-rue, and there are other projects in the department as well. These stalls will open duty-free. So, we are looking for project managers. If entrepreneurs want to create, re-open a business in their territory and villages, which, if they are interested in doing so, with the support of the campaign counter, they do not hesitate to contact us through our website, the Internet.