When Conbini makes fun of F1 / Motorsinside.com Exclusive Magazine

Formula 1 is becoming more and more popular and now every media outlet has to talk about it to reach its audience. Conbini did not miss the call, we explain why.

It’s a fact, F1 is getting popular. With a growing audience and more and more Grand Prix viewing around the world, Formula 1 needs to keep an audience less enamored with the machines than the side effects of F1.

Conbini, but not alone, is relatively tough on F1. This humorous treatment is actually a good way to show that F1 is getting popular.

Let’s go back to the definition of “Promote”: “Make something known to the widest possible audience” according to Larousse. Therefore, the larger the audience, the less specialized it is.

From a public that loves mechanics, technological innovations and debates about what is and isn’t allowed in overtaking racing, discussions are now moving too much about the outbursts of the team bosses or the actions of some riders off the track to defend the cause.

Everyone is free to treat the topic as they see fit. The fact that F1 is being treated so differently now is a fairly recent development. In addition to signing with Netflix, which allowed new ways to follow Formula 1, other media such as Twitch (games) also allowed new targets to become part of the Formula 1 audience.

F1 is fun

Broadcasting on free channels is a thing of the past and accessible to as many people as possible. Bernie Ecclestone’s strategy has always been to make F1 content payable in order to offer the best level of broadcast possible.

Whereas before the Canal+ era, F1 fans could at least follow F1 on TV and follow the technological advances of teams and single-seaters, now, starting in 2012, they have to pay. Now in its tenth year of broadcasting on Canal+, Formula 1 in France is therefore for enthusiasts who can afford it – for fans who are willing to follow Formula 1 races for several months, paying through a pay channel. This change in philosophy has caused the media to forget about F1 in recent years. Gradually, F1 focused on its core audience: motorsport fans. Getting out of the family spirit of the Sunday meal.

The F1 is all about entertainment, however, and social media has helped bring the device back. Through hijacking, caricature, or virality, tweets, Reddit, or other parody accounts have caused F1 to lose popularity. But it was Netflix in the last years of its existence that contributed to this surge in popularity.

F1 is consumed today as a TV series. Instead of dedicating every weekend of the year to it, some go so far as to wait for the next season of Drive to Survive to figure out what happened. If in the past F1 was keen to fight its out-of-control broadcasts, then Liberty Media is letting go. Now even riders are allowed to create their own content on the track, which was not possible just a few years ago.

This move away from F1 allows those who don’t have pay-per-view channels to still be interested in F1 beyond what’s happening on the track. If you’re serious about F1, you should know all the ins and outs, Twitter, Netflix, Twitch, etc. are now the gateway to the general public, less specialized and meant for entertainment.

Paying tribute to Formula 1

If F1 is entertainment, then it is a championship that many people take seriously: the teams themselves and their employees, the automotive industry, directly or indirectly related to the production of parts and raw materials, and, above all, sponsors. This is a whole ecosystem in which hundreds of thousands of people around the world work directly or indirectly.

Every year, thousands of people in the FIA ​​(International Automobile Federation), FOM, F1 or even in each of the F1 teams put all their energy into turning a few parts of carbon, gasoline or rubber into a real spectacle broadcast worldwide as one of the biggest events on the planet .

The stakes are such that each point won is an achievement in itself. The reaction of Haas and Günther Steiner is a very concrete example of this during the 2022 Bahrain Grand Prix after 24 months without scoring a single point.

The teams’ budgets this season are limited to 140 million euros (excluding marketing and the three highest team salaries) and encourage them to make a choice. Teams no longer develop at any cost, but choose upstream what should allow them to score the tenths needed to win the points or the race. This philosophy perfectly represents F1: the search for efficiency.

While V12 engines could make it go even faster, power was gradually reduced to allow for other benefits. Thus, these technologies are put into practice by various players in the automotive industry, and then F1 is promoted in the laboratory.

A laboratory that is not a game, but a really dangerous reality. Jules Bianchi died in a dramatic accident. Antoine Hubert is another victim. The FIA, after studying these accidents, has taken various measures to prevent their recurrence in a constant search for improvement in progress. But F1 remains a dangerous sport, and everyone who practices it takes risks. Not all entertainment can say the same.

By saving lives elsewhere, F1 has demonstrated its capabilities in this matter several times in recent years. Joint teams from McLaren and Oxford Medical School have developed a program to help London hospitals reduce intervention times when pediatric patients are in life-threatening emergencies. Other solutions, in particular, have made it possible to introduce very accurate means of measuring the involuntary movement of the surgeon’s handle in order to identify potential risks during surgery. All this indirectly thanks to refueling in F1 and the search for efficiency.

More recently, during the COVID-19 pandemic and shortages of masks or breathing machines, Formula One teams have used their manufacturing and innovation capabilities to provide replacement breathing or endotracheal machines, in particular for London hospitals.

Here are the arguments in favor of F1. But be careful not to let the grain be ground by its detractors.

Geopolitical power games

In a period marked by the Russian invasion of Ukraine and the problems that arose in Saudi Arabia, Formula 1 is also in a geopolitical spiral. Listed publicly in the US through Liberty Media, there is nothing that is really interesting in an “entertainment” or purely “sports” context. An F1 fan is interested in F1 not because of geopolitics, but because of the spectacle on the track.

And what about the spectacle given to F1 fans when it comes to hosting a Grand Prix in Saudi Arabia that threatens the safety of the entire paddock during free practice? Formula 1 can sometimes offer a spectacle other than sports, and therefore deserves its fair share of ridicule. This geopolitical aspect encourages people to talk about F1 not only from the sports side. This is the other side. The more you are exposed, the more you risk.

So some aspects of F1 can be seen as a mockery, but others should be considered. This is primarily a sport, and finally, we can ignore the geopolitical side, but in this case, we must understand the sport as a whole. Complex, it requires minimal time to master it.

Difficult sport

If it is important to know the offside rule to understand football, the forward in rugby or the market in handball, F1 also has its own characteristics that make it a very complex sport.

Every year, and sometimes several times a year, the FIA ​​updates its regulations. There are three of them: sports regulations contain 100 pages, technical regulations contain 178 and, finally, since the budget was limited, financial regulations were added to the list.

The rules and unpredictable situations are so complex at times that even FIA Race Director Michael Masi has a hard time applying the rules. These people, however, are professionals, and this is their profession. Therefore, they are obliged to do everything possible to achieve their goals under pain of losing their jobs. The vulgarization is not derogatory. It makes overly complex information available to as many people as possible.

“Actions aimed at making technical and scientific knowledge available to as many non-specialists as possible. » according to Larousse.

Thus, pop culture media such as Konbini also exist to take a different approach to this issue. What if you no longer pretended to care about F1?

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