As the presidential election draws near, french film invites professional film and audiovisual organizations to express their expectations for the next five-year term. Victor Hadida, President of FNEF, calls on the next government for “recognition and stronger support” for publishers.
Despite a shrinking market in 2021 with only 96 million cinema admissions, FNEF publishers implemented into the cinema ecosystem that same year:
– more than €145 million investment in film pre-financing
– almost 130 million euros in exit costs
– more than 40 million euros of contribution to TSA, received from 63 million applications they made and which went to the CNC support fund.
Therefore, our first request for the next five years will be the recognition and stronger support of this link in the chain of cinemas, which was poorly compensated during the crisis, which is a ticking time bomb for the entire industry. The state must definitely intervene to make the publisher-distributor economic equation sustainable and allow the entire sector to maintain its creative diversity and its international influence.
This requires encouraging publishers to invest in and market films across the spectrum to provide producers with the funding they need and cinemas with content that will appeal to all audiences. It goes through:
Such measures, in particular, would allow our companies, hard hit by the crisis, to regain prospects in a market that is struggling to regain color and sees success polarized by a limited number of films. The analysis showed that cinema attendance decreased despite the fact that screening conditions were similar to previous years. Therefore we need first of all, win back the missing audience :
– based on rules that have reached a point of balance and have successfully combined the cultural and industrial challenges of our sector;
– by stepping up collective efforts to promote all films to all viewers;
– by stepping up our image education efforts and promoting the emergence of a new cinema that will appeal to the youngest.
FNEF will be especially sensitive to the issue of the most fragile films, while recognizing the contribution of promising films to the economy of the industry and to CNC resources: without success, there can be no fair balance or redistribution.
© photo credit: DR