News – CDRIN Receives Nearly $900,000 From NSERC for Two AI Research Projects for the Entertainment Industry

The Center for Development and Research in Digital Intelligence (CDRIN) welcomes $891,800 in funding for two research projects through the College and Community Innovation (CCI) Program of the Science and Engineering Research Council of Canada (NSERC). Spreading over two years, these two partnerships in applied research and technology (PRAT) will enable CDRIN and its partners to bring their full digital intelligence expertise to the entertainment industry.

“While things are going well in the digital art sector, digitization remains a challenge for its artisans. The tasks are becoming increasingly complex and fragmented, requiring more flexible digital solutions and greater ability to manage large-scale projects involving a wide range of artistic and technical professions,” says Julien Coll, Research and Innovation Specialist, CDRIN. “The funding of these two entertainment research projects is a source of pride for CDRIN, which has over 12 years of experience built at the heart of the entertainment and video game industry. »

Two PRATs. Two years. Lots of partners.

Procedural animation of conversational gestures for virtual people

This first research project, which will allow CDRIN to collaborate with other research centers outside of Quebec, will focus on the evolution and creation of virtual people: a digital representation of a person, an avatar that listens, responds and engages in dialogue.

The system to be developed will increase the complexity of the actions and interactions that entertainment companies can create (e.g. horsemen riding, troops entering vehicles, crowds climbing walls or walking through doors) without having to animate them in the traditional, hand-crafted manner.

Thus, artificial intelligence and machine learning will automate and procedurally generate the complex movements of virtual people, including the movements of the arms, limbs and the whole body.

This PRAT will be conducted in collaboration with the Screen Industries Research and Training Center (SIRT) in Toronto, the Artificial Intelligence Center and Mixed Reality Capture Studio (MRC) at Durham College, and the Open Innovation Living Lab (LLio) on the Segep de Wolf River. .

To find out more, you can read the press release on our website.

Unleash your creativity with digital intelligence : a cornerstone for the future of entertainment

While applied AI research is relatively advanced by major companies in the video game sector, it is still in its infancy for the visual effects/animation sector as a whole.

The possibilities it offers can be limitless but are often ignored or too expensive for many companies, especially independent studios. It is with this in mind that CDRIN will create a hub of AI knowledge at the service of the creative industry in Quebec.

The AI-powered processes that will be developed will not be designed to replace artists with algorithms, but to increase their productivity and support their creativity, freeing them from the most repetitive and time-consuming tasks.

The project will be carried out in collaboration with Guilde du jeu vidéo du Québec, the Film and Television Council of Quebec (BCTQ), the Data Valuation Institute (IVADO), as well as Ubisoft Montreal, Eidos Montreal, Rodeo FX, Hybrid and Double Negative. .

“La Guilde is thrilled to once again partner with CDRIN to promote and develop innovation in video games. These research projects will have direct application in our industry. By appropriating artificial intelligence, we are encouraging innovations that contribute concretely to the strategic positioning of the Quebec video game industry on a global scale,” says Jean Jacques Hermans, general manager of video games at La Guilde du Quebec.

“BCTQ is proud to support this important project to grow our ecosystem! This is one of the first initiatives coming directly from our roadmap to integrate AI and develop skills related to these technologies in the visual effects and animation industry. We look forward to working with the CDRIN teams and our member studios to increase the productivity of our creative processes, thereby furthering the strong growth of our industry,” says Valerie Danio, Director of the Grappe Audiovisual Secretariat at BCTQ.

“We are very keen to combine our experience and that of researchers in our ecosystem with that of our recognized academic partner, CDRIN, to bring all these innovative ideas to life. ”, says Nancy Laramie, director of partnerships at IVADO. “Our government’s investment in these applied research and technology initiatives will catalyze innovation in this area and benefit the entire society. »

The research projects in which CDRIN will be involved will extend over the next two years and will produce compelling results from 2023.


Based in Matan and operating since 2011, CDRIN offers research and development, technical assistance, specialized business training and innovation support services. CDRIN promotes digital intelligence technologies for the creative and cultural industries, as well as in the fields of education and healthcare. It intends to promote these technologies and this knowledge in key sectors of Quebec’s economic development in collaboration with scientific, industrial, cultural and artistic partners.

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