TCL Electronics, a major player in the global TV market and a leader in consumer electronics, is strengthening its position in the home appliance sector with an expanded AI x IoT ecosystem by 2022 with robot vacuum cleaners and air purifiers. TCL is also introducing its new C-series Mini LED QLED TVs with the most advanced and intelligent features, as well as new technology upgrades for the latest generation of Mini LED models. Always driven by the desire to provide consumers with an enhanced entertainment experience, the TCL 2022 line-up includes a series of new soundbars, including one featuring 2nd generation RAY•DANZ technology, TCL’s exclusive and award-winning technology..
A range of small and large household appliances to make life at home easier
TCL is building on the success of its small IoT smart home appliance line launched in Europe in December 2021 with the launch of new Sweeva robot vacuum cleaners and Breeva air purifiers scheduled for release in 2022. These TCL smart devices can be controlled by the TCL Home App and are also compatible with Google Assistant and Amazon Alexa.
With a cleaning power of up to 2700 Pa, the SWEEVA 6000 and 6500 series offer adjustable suction power in 4 levels: Quiet (less than 65 dB), Standard, Turbo, Maximum to adapt to any space and need. They also benefit from autonomous cleaning for 3 hours on areas up to 150 m². With the TCL Home app, it’s easy to schedule a cleaning, custom area cleaning, set a restricted area, and more. The Sweeva 2000 completes the range with an ultra-slim version (7 cm) and a battery life of 1.5 hours.
For the Swiss market, TCL is also expanding its IOT offering with the award-winning Breeva A2WW, A3WW, A5WW series. These air purifiers capture up to 99.97% of airborne particles and eliminate viruses with Breeva Shield technology. Their Reddot 2022 award winning design makes it easy to integrate them into your interior.
New TCL C Series TVs Deliver Exceptional Visual and Entertainment Experiences for Everyone
This year again thanks to the brand’s new signature.”Inspire Greatness”, TCL has developed new mini LED and QLED smart TVs to provide connected entertainment with the best technology.
Aiming to become a leading player in the mini LED TV industry, TCL has made significant improvements to TCL’s mini LED technology. Now they provide an even better visual experience for users with higher and more accurate contrast, stronger brightness, less blur and better uniformity.
Winning the Red Dot Design Award and equipped with Google TV, the new TCL C93 and C83 LED mini TVs offer the most sophisticated home entertainment and cinema experience for movies, TV shows, video games, video calling, home fitness, and more. TCL C93 Series is TCL’s flagship 4K Mini LED TV with a fully integrated sound system and thousands of mini LEDs with nearly 2,000 lighting zones. On the other hand, TCL C83 series combines all the latest innovations, from the latest generation Mini LED to QLED, including 4K HDR Premium 1000, 144Hz Motion Clarity Pro display for high-precision contrast ratio, and sharp and colorful HDR image quality. .
In TCL’s QLED TV lineup, the new TCL C73 series combines QLED, 4K HDR Pro and 144Hz Motion Clarity Pro for smooth, crisp and colorful HDR picture quality for all gaming and entertainment enthusiasts. In addition, with Game Master Pro, HDMI 2.1, ALLM, 144Hz VRR, Freesync Premium, TCL Game Bar, and the latest supported HDR formats (including HDR10+, Dolby Vision, Dolby Vision IQ), this TCL TV will be the best companion to enjoy HDR movies. , sports and games. In order to provide European consumers with endless entertainment options, TCL has just launched the TCL C63 series. The TCL C63 Series 4K QLED TVs are designed to deliver a full range of Google TV entertainment, exceptional audiovisual performance and even more colors.
Finally, to offer a full range of TVs and affordable technologies to meet all consumer expectations, TCL is also launching its new 4K HDR TVs with Google TV: TCL P73 series and P63 series.
A milestone in audio with exclusive TCL RAY-DANZ technology
In the pursuit of more streamlined immersive sound, TCL, Europe’s leading Dolby Atmos soundbar segment, has developed and introduced the innovative and award-winning RAY-DANZ technology in 2020. The technology creates a wider and more homogeneous soundstage (compared to conventional soundbars) without any digital processing and without compromising sound quality, clarity or fidelity.
In 2022, TCL is launching the second generation of RAY-DANZ technology with the new TCL C935U soundbar, which won the Red Dot Design award. The Dolby Atmos 5.1.2 soundbar features RAY-DANZ technology that matches the Dolby Vision picture quality of TCL TVs.
This spring, in order to provide all users with more entertainment options, TCL is also launching a new affordable and easy-to-install soundbar (TCL S522W), as well as a sophisticated 3.1-channel high-quality soundbar with wireless subwoofer. with 350W audio power (TCL P733W).
A look into the past and into the future
These new products are in line with TCL’s new brand vision: Inspire Greatness“. TCL’s mission continues to be to make everyone’s life more convenient and smarter with high quality products at competitive prices, always putting consumers first. Today, more than ever, TCL wants to push the boundaries of what is possible with technology and play a key role in the lives of its customers, inspiring them and helping them enjoy new experiences at home.
Since the launch of its new smart products and services in 2021, TCL has seen its market share and competitiveness grow, achieving strong results in a challenging market. According to Omdia, TCL TV’s global market share continued to grow and reached 11.5% in 2021, ranking third in the world. TCL’s global TV business revenue increased 24.3% year on year to HK$49.27 billion (US$6.3 billion), and TCL also ranked 2nd in global LCD TV market share in 2021 . Leveraging its leading advantage in the mini LED space, TCL achieved strong growth in mid-range and high-end smart display sales, with QLED TV and Mini LED sales up 53.8% and 50.5% year-on-year, respectively. In Europe, with the success of its QLED C-series and Mini LED 2021, TCL posted strong growth momentum, boosting TCL TV sales by 52.2% year-on-year.
TCL has been a pioneer in the mini LED industry since 2018 and continues to forge ahead by introducing significant technological improvements to all of its new TCL Mini LED models to improve the viewing experience for users around the world. In addition to being a beloved TV brand, TCL has also successfully strengthened its multi-category lineup to create a fully connected home with the best technology for consumers. In 2022, TCL will accelerate its home appliance strategy in Europe and offer a growing range of products to improve the comfort of life and thus meet new consumer expectations for healthy lifestyles and practicality.